Wirral's Social Value Football Club      

Club Shop


New Brighton Victoria have teamed up with Malooka Sports, who are a local company based in Liverpool.


Their journey began in 2021 when two colleagues and friends, who also happen to be PE teachers, were inspired to create a brand that offers the absolute best in quality for young athletes. They know how important it is for kids to feel comfortable and confident in their sports gear, and that's why they're here to deliver just that! But that's not all. They understand that sometimes the cost of purchasing new kit can be a challenge for parents. That's why they've set up our special 'Hardship Fund' to provide support for any parent who may be facing difficulties. We firmly believe that no child should miss out on the joy of sports due to financial constraints. We want every youngster to feel like they're part of the team, no matter what. 


We're committed to working closely with the decision makers at the club to make sure our kit is accessible to everyone. We believe that inclusivity is key, and we want to make sure that every child has the opportunity to be a part of the action. 


Now, to access our Club Shop, we do require a password. Don't worry though, it's super easy to get your hands on it! Just reach out to your Team's Manager and they'll be more than happy to provide you with the password. So, what are you waiting for? 


Come on in and explore our fantastic range of athletic clothing for kids. We can't wait to have you on our team!

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